NCT04414527: MCH

Effects of Video-based Health Education on Maternal and Child Health in Ethiopia

Completed NA Last updated 6 December 2021

What this trial tests

NA trial testing Standard counselling in Anemia in 675 participants. Completed in 31 July 2021.

Timeline

13 March 2020

Primary endpoint
31 July 2021

31 July 2021

Quick facts

Lead sponsor	University Ghent
Phase	NA
Status	Completed
Study type	INTERVENTIONAL
Allocation	randomized
Design	parallel
Masking	none
Primary purpose	prevention
Enrollment	675
Start date	13 March 2020
Primary completion	31 July 2021
Estimated completion	31 July 2021
Sites	1 location across Ethiopia

Drugs / interventions tested

• Standard counselling
• Health-Video

Conditions studied

• Anemia — all drugs for Anemia →
• Antenatal Care — all drugs for Antenatal Care →
• Birth Outcomes — all drugs for Birth Outcomes →
• Worm Infection — all drugs for Worm Infection →

Sponsor

University Ghent

Who can join

18 and older, female only, with Anemia or Antenatal Care. Patients with the condition only — healthy volunteers not accepted.

Sponsor's own description

Low adherence to recommended health and nutrition strategies during the critical 1000 day-window of opportunity is multifactorial but low quality communication is key limitation. Innovative strategies to improve interpersonal communication can reduce the burden and the fatigue of community health workers and may result in a greater change. The findings of this project will support governments and other stakeholders in their delivery of high impact nutrition and health practices.

This intervention aims to improve adherence to ante- and post-natal care practices and recommendations by the use of our video-based health education. These videos will be implemented through home-based counseling by trained assistants, and video-based forum participation led by community nurses and health extension workers (HEWs). During the monthly forums, the educational package will be delivered in a video form - locally prepared using multiple approaches like testimony, comedy, dramas in the form of questions and answers, group discussions and deductive approaches. Cordless projectors and locally created videos give the health community more quality control over the end message, expand the number of people reached, allow for the use of minimally trained non-expert facilitators such as the hews, and allow for contextually appropriate information. They can also be used in areas without access to electricity, helping to bridge the digital divide, and serving as a leapfrog technology for areas that would otherwise not have access to media.

Publications & conference data

2 peer-reviewed publications reference this trial (live from Europe PMC):

1. Acceptability and feasibility of video-based health education for maternal and infant health in Dirashe District, South Ethiopia: A qualitative study.
   Godana Boynito W, Tessema GY, Temesgen K, De Henauw S, et al · · 2023 · cited 1× · PMID 37384600 · DOI 10.1371/journal.pgph.0000821
2. Effects of Video-Based Health Education on Birth Outcomes and Anaemia Status of Mothers in Dirashe District South Ethiopia: A Cluster Randomized Controlled Trial.
   Boynito WG, Worsa KT, Gutema BT, Yeshitila YG, et al · · 2025 · PMID 40990120 · DOI 10.1111/mcn.70122