Patent Cliff Revenue Impact Calculator
Customise the assumptions for your specific drug. Defaults match Big Pharma analyst consensus.
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| Year | Revenue | Lost | Cumulative loss |
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FAQ
What is a patent cliff?
The sharp revenue decline a branded drug experiences when its primary patents expire and generic equivalents enter the market.
How fast does generic erosion happen?
For small molecules: typically 80-90% of branded sales lost in year 1, 95% by year 3. Biologics erode more slowly — 30-50% in year 1, 60-70% over 3 years.