Last reviewed · How we verify
NCT07368881
Fast Food Online Delivery Purchase Behaviour in the Presence and Absence of Price-based Incentives
NA trial testing Experimental in Food Purchases in 600 participants. Not yet recruiting.
30 June 2026
Quick facts
| Lead sponsor | University of Liverpool |
|---|---|
| Phase | NA |
| Status | Not yet recruiting |
| Study type | INTERVENTIONAL |
| Allocation | randomized |
| Design | parallel |
| Masking | double |
| Primary purpose | prevention |
| Enrollment | 600 |
| Start date | 20 February 2026 |
| Primary completion | 30 June 2026 |
| Estimated completion | 30 June 2026 |
| Sites | 1 location across United Kingdom |
Drugs / interventions tested
- Experimental — full drug profile →
- Control
Conditions studied
- Food Purchases — all drugs for Food Purchases →
- Eating Behaviour — all drugs for Eating Behaviour →
Sponsor
University of Liverpool
Who can join
18 and older, any sex, with Food Purchases or Eating Behaviour. Patients with the condition only — healthy volunteers not accepted.
Sponsor's own description
Consumption of out-of-home (OOH) food is associated with significantly greater energy and less-healthy nutrient (i.e. fats, salt and sugar) intake. The price of food is a key consideration of food choice, particularly for individuals of lower socioeconomic position (SEP). Little research to date has examined the causal effect of removing price-based incentives on purchasing behaviour in OOH food settings. One online randomised controlled trial explored the effect of removing three types of price-based incentives individually and in combination, on food choice through a virtual food delivery platform. This study found that energy selection was 7-8% lower when price incentives were removed. While not statistically significant, Bayes factors indicted that data comparing control vs "all promotions removed" conditions were inconclusive (BF10 = 0.55) and therefore could not provide support for the alternative or null hypotheses. A limitation of this study is that the outcome was hypothetical food choice. As participants would not pay for or receive their selected meals, the prices of foods may have been less salient, thus reducing the potential for impact. In the present study, exploring real-world consumer behaviour (as opposed to hypothetical choice) will better determine the potential impact of removing price-based incentives in the OOH food sector.
Publications & conference data
No peer-reviewed publications indexed yet for this trial.
Verify or expand the search:
- PubMed search for NCT07368881
- Europe PMC full search
- ASCO Meeting Library
- ESMO Meeting Library
- bioRxiv preprints
- medRxiv preprints
- Google Scholar
Related trials
Other trials of Experimental
Trials testing the same drug.
- NCT07105943 — Manipulating Exercise Intensity and Affective Responses for Cardiac Rehabilitation Program Acute Coronary Syndrome Patie · NA · not yet recruiting
- NCT07471945 — Individualized Nursing Care and Frailty Outcomes in Cardiac Surgery · NA · not yet recruiting
- NCT07300358 — Study on the Safety and Effectiveness of a Biodegradable Patent Foramen Ovale Occluder System · NA · not yet recruiting
- NCT07222774 — Strengthening Intentions · NA · active not recruiting
- NCT07039851 — CreativeDrama and GamificationBased · NA · recruiting
Other University of Liverpool trials
Trials by the same sponsor.
- NCT07339982 — Supermarket Labelling and Taxation Study · NA · not yet recruiting
- NCT07423845 — Nutri-score Labels on the Nutritional Quality of Out-of-home Food Selection · NA · recruiting
- NCT07339969 — Food Choice Among Individuals With an Eating Disorder Diagnosis · NA · recruiting
- NCT07103967 — Investigating the Effects of Calorie Information and Serving Size of Alcohol Products on Alcohol Consumption. · NA · completed
- NCT06923241 — Nutri-score Labelling in a UK Restaurant Setting: a Randomised Control Trial · NA · completed
Verify against primary sources
- ClinicalTrials.gov — authoritative US registry record
- WHO ICTRP — international registry index
- EU Clinical Trials Register
- Sponsor press releases (Google)
- Trial protocol + status: ClinicalTrials.gov NCT07368881 (US National Library of Medicine, public domain)
- Drug + disease cross-links: matched in real time against Drug Landscape's normalised drug + company + condition tables
- Sponsor: as reported to ClinicalTrials.gov by University of Liverpool
- Last refreshed: 28 January 2026
Drug Landscape aggregates and links these public records for informational use only. Always verify against the primary source before clinical or regulatory decisions. Canonical URL: https://druglandscape.com/trial/NCT07368881.
Primary sources · FDA · ClinicalTrials.gov · EMA · SEC EDGAR · ChEMBL · Wikidata · full sourcing