Who is sponsoring NCT06704295?

NCT06704295 is sponsored by Rutgers, The State University of New Jersey.

What drugs are being tested in NCT06704295?

Interventions in NCT06704295: Control ad with dark gray product with tobacco flavor name, Dark gray product with strawberry flavor name, Colorful (strawberry color) product with strawberry flavor name, Colorful (strawberry color) product with strawberry flavor name and image, Colorful (strawberry color) product with strawberry flavor features, Colorful (strawberry color) product with strawberry flavor features and choice claim.

What condition does NCT06704295 study?

NCT06704295 studies Vaping Behavior.

Is NCT06704295 still recruiting?

NCT06704295 is currently completed. Last updated 9 March 2026.

Are results published for NCT06704295?

Yes — primary outcome results have been posted to ClinicalTrials.gov. See the outcomes section above for details.

Last reviewed 2026-03-09 · How we verify

NCT06704295

Name: Drug Landscape Pharmaceutical Database
Creator: Drug Landscape
Published: 2026-01-01
License: https://creativecommons.org/licenses/by/4.0/

High Impact E-cigarette Advertisement Features

Completed NA Results posted Last updated 9 March 2026

What this trial tests

NA trial testing Control ad with dark gray product with tobacco flavor name in Vaping Behavior in 3,083 participants. Completed in 10 February 2025.

Timeline

17 December 2024

Primary endpoint
10 February 2025

10 February 2025

Quick facts

Lead sponsor	Rutgers, The State University of New Jersey
Phase	NA
Status	Completed
Study type	INTERVENTIONAL
Allocation	randomized
Design	parallel
Masking	none
Primary purpose	prevention
Enrollment	3,083
Start date	17 December 2024
Primary completion	10 February 2025
Estimated completion	10 February 2025
Sites	1 location across United States

Drugs / interventions tested

Control ad with dark gray product with tobacco flavor name
Dark gray product with strawberry flavor name
Colorful (strawberry color) product with strawberry flavor name
Colorful (strawberry color) product with strawberry flavor name and image
Colorful (strawberry color) product with strawberry flavor features
Colorful (strawberry color) product with strawberry flavor features and choice claim

Conditions studied

Vaping Behavior — all drugs for Vaping Behavior →

Sponsor

Rutgers, The State University of New Jersey

Who can join

Adults 18 to 30, any sex, with Vaping Behavior. Patients with the condition only — healthy volunteers not accepted.

Results — posted to ClinicalTrials.gov

Per-arm endpoint measurements with 95% confidence intervals where reported. Source: trial results section.

Intentions of Using the E-cigarette Primary · Immediately after exposure

A single item measuring the intentions of using the e-cigarette shown in the ad, assessed immediately after exposure (exposure took approximately 12 seconds). Response options are from 0 (Extremely unlikely ) to 10 (Extremely likely).

Group	Value	95% CI
Control ad: Dark Gray Product With Tobacco Flavor Name	5.27	± 0.15
Dark Gray Product With Strawberry Flavor Name	5.56	± 0.16
Colorful (Strawberry Color) Product With Strawberry Flavor Name	5.52	± 0.16
Colorful (Strawberry Color) Product With Strawberry Flavor Name and Strawberry Image	5.70	± 0.15
Colorful (Strawberry Color) Product With Strawberry Flavor Features	5.74	± 0.16
Colorful (Strawberry Color) Product With Strawberry Flavor Features and Choice Claim	5.69	± 0.16

Intentions of Switching Completely to the E-cigarette Primary · Immediately after exposure

A single item measuring participants' intentions of switching completely to the e-cigarette shown in the ad, assessed immediately after exposure (exposure took approximately 12 seconds). Response options are from 0 (Extremely unlikely ) to 10 (Extremely likely). This question is only asked among those who smoke cigarettes.

Group	Value	95% CI
Control ad: Dark Gray Product With Tobacco Flavor Name	5.98	± 0.17
Dark Gray Product With Strawberry Flavor Name	6.18	± 0.16
Colorful (Strawberry Color) Product With Strawberry Flavor Name	6.46	± 0.16
Colorful (Strawberry Color) Product With Strawberry Flavor Name and Strawberry Image	6.57	± 0.16
Colorful (Strawberry Color) Product With Strawberry Flavor Features	6.88	± 0.16
Colorful (Strawberry Color) Product With Strawberry Flavor Features and Choice Claim	6.53	± 0.17

Intentions of Using the E-cigarette Compared to Cigarettes Secondary · Immediately after exposure

A single item measuring the intentions of using the e-cigarette shown in the ad compared to smoking cigarettes, assessed immediately after exposure (exposure took approximately 12 seconds). Response options are from 0 (Much less likely ) to 10 (Much more likely).

Group	Value	95% CI
Control ad: Dark Gray Product With Tobacco Flavor Name	5.29	± 0.15
Dark Gray Product With Strawberry Flavor Name	5.53	± 0.14
Colorful (Strawberry Color) Product With Strawberry Flavor Name	5.46	± 0.15
Colorful (Strawberry Color) Product With Strawberry Flavor Name and Strawberry Image	5.67	± 0.14
Colorful (Strawberry Color) Product With Strawberry Flavor Features	5.74	± 0.15
Colorful (Strawberry Color) Product With Strawberry Flavor Features and Choice Claim	5.76	± 0.15

Intentions of Using the E-cigarette Compared to Other E-cigarettes Secondary · Immediately after exposure

A single item measuring the intentions of using the e-cigarette shown in the ad compared to using other e-cigarette products, assessed immediately after exposure (exposure took approximately 12 seconds). Response options are from 0 (Much less likely ) to 10 (Much more likely).

Group	Value	95% CI
Control ad: Dark Gray Product With Tobacco Flavor Name	5.07	± 0.14
Dark Gray Product With Strawberry Flavor Name	5.29	± 0.14
Colorful (Strawberry Color) Product With Strawberry Flavor Name	5.32	± 0.14
Colorful (Strawberry Color) Product With Strawberry Flavor Name and Strawberry Image	5.57	± 0.14
Colorful (Strawberry Color) Product With Strawberry Flavor Features	5.62	± 0.14
Colorful (Strawberry Color) Product With Strawberry Flavor Features and Choice Claim	5.68	± 0.14

Ad Appeal Secondary · Immediately after exposure

A 3-item scale for those who do not use tobacco, measuring to what extent participants perceive the ad they saw to be appealing, assessed immediately after exposure (exposure took 12 seconds), including liking the ad, curious about the product shown in the ad, and interest in using the product shown in the ad. Response options are from 0 (Dislike very much ) to 10 (Like very much) for ad liking and 0 (Strongly disagree) to 10 (Strongly agree) for the other two items. Average scores of the three items were calculated (0-10). A 4-item scale for those who smoke cigarettes, including the same 3-it

Group	Value	95% CI
Control ad: Dark Gray Product With Tobacco Flavor Name	5.36	± 0.13
Dark Gray Product With Strawberry Flavor Name	5.47	± 0.13
Colorful (Strawberry Color) Product With Strawberry Flavor Name	5.45	± 0.14
Colorful (Strawberry Color) Product With Strawberry Flavor Name and Strawberry Image	5.82	± 0.13
Colorful (Strawberry Color) Product With Strawberry Flavor Features	5.91	± 0.14
Colorful (Strawberry Color) Product With Strawberry Flavor Features and Choice Claim	5.81	± 0.14

Perceived Absolute Harm of Using the E-cigarette Secondary · Immediately after exposure

A single item measuring the participants' perception of having health problems from using the e-cigarette shown in the ad, assessed immediately after exposure (exposure took 12 seconds). Response options are from 0 (Extremely unlikely ) to 10 (Extremely likely).

Group	Value	95% CI
Control ad: Dark Gray Product With Tobacco Flavor Name	7.00	± 0.12
Dark Gray Product With Strawberry Flavor Name	7.08	± 0.12
Colorful (Strawberry Color) Product With Strawberry Flavor Name	6.98	± 0.13
Colorful (Strawberry Color) Product With Strawberry Flavor Name and Strawberry Image	7.14	± 0.12
Colorful (Strawberry Color) Product With Strawberry Flavor Features	7.08	± 0.12
Colorful (Strawberry Color) Product With Strawberry Flavor Features and Choice Claim	6.97	± 0.12

Perceived Absolute Addictiveness of Using the E-cigarette Secondary · Immediately after exposure

A single item measuring the participants' perception of becoming addicted to using the e-cigarette shown in the ad, assessed immediately after exposure (exposure took 12 seconds). Response options are from 0 (Extremely unlikely ) to 10 (Extremely likely).

Group	Value	95% CI
Control ad: Dark Gray Product With Tobacco Flavor Name	6.60	± 0.14
Dark Gray Product With Strawberry Flavor Name	6.87	± 0.12
Colorful (Strawberry Color) Product With Strawberry Flavor Name	6.64	± 0.14
Colorful (Strawberry Color) Product With Strawberry Flavor Name and Strawberry Image	6.89	± 0.12
Colorful (Strawberry Color) Product With Strawberry Flavor Features	6.93	± 0.13
Colorful (Strawberry Color) Product With Strawberry Flavor Features and Choice Claim	7.02	± 0.13

Sensory Appeal of the E-cigarette Secondary · Immediately after exposure

Exploratory outcome: Four items measuring the agreement with the sensory appeal of the e-cigarette shown in the ad, assessed immediately after exposure (exposure took 12 seconds): the taste of the e-cigarette would: 1) be harsh, 2) be sweet, 3) be fruity, and 4) have a tobacco taste. Response options are from 0 (Strongly disagree) to 10 (Strongly agree). Average scores of the four items were calculated (0-10). The higher values indicating stronger sensory appeal of e-cigarettes.

Group	Value	95% CI
Control ad: Dark Gray Product With Tobacco Flavor Name	4.65	± 0.09
Dark Gray Product With Strawberry Flavor Name	6.24	± 0.08
Colorful (Strawberry Color) Product With Strawberry Flavor Name	6.31	± 0.08
Colorful (Strawberry Color) Product With Strawberry Flavor Name and Strawberry Image	6.25	± 0.08
Colorful (Strawberry Color) Product With Strawberry Flavor Features	6.23	± 0.08
Colorful (Strawberry Color) Product With Strawberry Flavor Features and Choice Claim	6.35	± 0.08

Positive Expectancy of Using the E-cigarette Secondary · Immediately after exposure

Exploratory outcome: A single item measuring the agreement with the positive expectancy (I think I might enjoy, experience pleasure, or feel good using this e-cigarette/vape product) of using the e-cigarette shown in the ad, assessed immediately after exposure (exposure took 12 seconds). Response options are from 0 (Strongly disagree) to 10 (Strongly agree).

Group	Value	95% CI
Control ad: Dark Gray Product With Tobacco Flavor Name	5.43	± 0.15
Dark Gray Product With Strawberry Flavor Name	5.93	± 0.14
Colorful (Strawberry Color) Product With Strawberry Flavor Name	5.72	± 0.15
Colorful (Strawberry Color) Product With Strawberry Flavor Name and Strawberry Image	5.97	± 0.14
Colorful (Strawberry Color) Product With Strawberry Flavor Features	6.01	± 0.15
Colorful (Strawberry Color) Product With Strawberry Flavor Features and Choice Claim	5.95	± 0.15

Negative Expectancy of Using the E-cigarette Secondary · Immediately after exposure

Exploratory outcome: A single item measuring the agreement with the negative expectancy (I think I might feel bad, sick or embarrassed using this e-cigarette/vape product) of using the e-cigarette shown in the ad, assessed immediately after exposure (exposure took 12 seconds). Response options are from 0 (Strongly disagree) to 10 (Strongly agree).

Group	Value	95% CI
Control ad: Dark Gray Product With Tobacco Flavor Name	5.66	± 0.14
Dark Gray Product With Strawberry Flavor Name	5.53	± 0.15
Colorful (Strawberry Color) Product With Strawberry Flavor Name	5.55	± 0.15
Colorful (Strawberry Color) Product With Strawberry Flavor Name and Strawberry Image	5.67	± 0.15
Colorful (Strawberry Color) Product With Strawberry Flavor Features	5.52	± 0.15
Colorful (Strawberry Color) Product With Strawberry Flavor Features and Choice Claim	5.46	± 0.15

Sponsor's own description

This randomized controlled trial aims to examine the effects of high-impact e-cigarette advertisement features among young adults of various tobacco-use statuses. Previous research on examining the effects of e-cigarette advertisement features found that flavor-related features (e.g., flavor-associated product color, name and image, flavor sensation descriptor, and flavor choice claim) may have the largest impact on shaping young adults' perceptions and use intentions of e-cigarettes. No research so far has solely focused on examining the effects of those high-impact flavor-related advertisement features. The present study assessed the effects of high-impact flavor-related advertisement features, including flavor descriptor name, e-cigarette product color (which indicates flavors), flavor-related image, flavor sensation descriptor, and flavor choice claim on perceptions and behavioral intentions among a large online sample of young adults aged 18-30 who either smoke cigarettes or do not use tobacco products. The study is a six-group RCT with parallel assignments that will be delivered through an online self-administered questionnaire consisting of one session. Participants will be randomly assigned to one of six trial arms: 1) dark gray product with tobacco flavor name, 2) dark gray product with strawberry flavor name, 3) colorful (strawberry color) product with strawberry flavor name, 4) colorful (strawberry color) product with strawberry flavor name and strawberry image, 5) colorful (strawberry color) product with strawberry flavor name, strawberry image, strawberry flavor sensation descriptor, and 6) colorful (strawberry color) product with strawberry flavor name, strawberry image, strawberry flavor sensation descriptor, and flavor choice claim. Participants will be exposed to one advertisement corresponding to the assigned condition, and answer survey questions immediately after message exposure.

Publications & conference data

No peer-reviewed publications indexed yet for this trial. Completed trials usually publish results within 12-18 months.

Verify or expand the search:

Other recruiting trials for Vaping Behavior

Currently open trials in the same condition.

NCT06819969 — The Canadian Lung Outcomes in Users of Vaping Devices Study · recruiting

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Verify against primary sources

ClinicalTrials.gov — authoritative US registry record
WHO ICTRP — international registry index
EU Clinical Trials Register
Sponsor press releases (Google)

Data sources for this page

Trial protocol + status: ClinicalTrials.gov NCT06704295 (US National Library of Medicine, public domain)
Drug + disease cross-links: matched in real time against Drug Landscape's normalised drug + company + condition tables
Sponsor: as reported to ClinicalTrials.gov by Rutgers, The State University of New Jersey
Last refreshed: 9 March 2026

Drug Landscape aggregates and links these public records for informational use only. Always verify against the primary source before clinical or regulatory decisions. Canonical URL: https://druglandscape.com/trial/NCT06704295.

Primary sources · FDA · ClinicalTrials.gov · EMA · SEC EDGAR · ChEMBL · Wikidata · full sourcing