Cigarette and E-cigarette Flavors Manipulations in the Experimental Tobacco Marketplace
CompletedNAResults postedLast updated 7 October 2025
What this trial tests
NA trial testing Cigarette flavor restricted and e-cigarette flavor restricted in Tobacco Use Disorder in 302 participants. Completed in 13 August 2021.
Timeline
26 July 2021
Primary endpoint 13 August 2021
13 August 2021
Quick facts
Lead sponsor
Virginia Polytechnic Institute and State University
Phase
NA
Status
Completed
Study type
INTERVENTIONAL
Allocation
randomized
Design
crossover
Masking
single
Primary purpose
basic science
Enrollment
302
Start date
26 July 2021
Primary completion
13 August 2021
Estimated completion
13 August 2021
Sites
1 location across United States
Drugs / interventions tested
Cigarette flavor restricted and e-cigarette flavor restricted
Cigarette flavor restricted and e-cigarette flavor unrestricted
Cigarette flavor unrestricted and e-cigarette flavor restricted
Cigarette flavor unrestricted and e-cigarette flavor unrestricted
Virginia Polytechnic Institute and State University
Who can join
21 and older, any sex, with Tobacco Use Disorder. Patients with the condition only — healthy volunteers not accepted.
Results — posted to ClinicalTrials.gov
Per-arm endpoint measurements with 95% confidence intervals where reported. Source: trial results section.
Spent the Budget on E-cigarettes for Each ConditionPrimary· 1 day
Participants will complete purchasing trials in an Experimental Tobacco Marketplace (ETM) with cigarettes increasing in price. Product availability in the ETM depended on the experimental condition. The average percentage of budget spent on e-cigarettes as a function of the restriction of cigarettes and/or e-cigarettes will be assessed.
Cigarette and E-cigarette Restriction
Group
Value
95% CI
Menthol Cigarette Smokers
10.64
± 1.36
Non-menthol Cigarette Smokers
14.87
± 1.44
Cigarette Restriction
Group
Value
95% CI
Menthol Cigarette Smokers
14.74
± 1.62
Non-menthol Cigarette Smokers
14.65
± 1.38
E-cigarette restriction
Group
Value
95% CI
Menthol Cigarette Smokers
8.20
± 1.17
Non-menthol Cigarette Smokers
15.03
± 1.42
No Restriction on Cigarettes or E-cigarettes
Group
Value
95% CI
Menthol Cigarette Smokers
11.35
± 1.45
Non-menthol Cigarette Smokers
16.07
± 1.47
Spent Budget on Cigarettes for Each ConditionPrimary· 1 day
Participants will complete purchasing trials in an Experimental Tobacco Marketplace (ETM) with cigarettes increasing in price. Product availability in the ETM depended on the experimental condition. The average percentage of the budget spent on cigarettes as a function of the restriction of cigarettes and/or e-cigarettes will be assessed.
Cigarette and E-cigarette Restriction
Group
Value
95% CI
Menthol Cigarette Smokers
55.04
± 2.56
Non-menthol Cigarette Smokers
65.82
± 2.03
Cigarette Restriction
Group
Value
95% CI
Menthol Cigarette Smokers
53.05
± 2.57
Non-menthol Cigarette Smokers
65.80
± 2.02
E-cigarette Restriction
Group
Value
95% CI
Menthol Cigarette Smokers
73.60
± 2.13
Non-menthol Cigarette Smokers
65.72
± 2.00
No Restriction on Cigarettes or E-cigarettes
Group
Value
95% CI
Menthol Cigarette Smokers
72.05
± 2.14
Non-menthol Cigarette Smokers
65.20
± 2.03
Sponsor's own description
This is a one-session study that participants complete remotely including consent, Experimental Tobacco Marketplace purchases, and assessments to examine the effects of cigarette and e-cigarette flavors on cigarette demand and substitution in the Experimental Tobacco Marketplace.
Publications & conference data
3 peer-reviewed publications reference this trial (live from Europe PMC):
Publications: Europe PMC API search by NCT ID, retrieved 9 June 2026
Drug + disease cross-links: matched in real time against Drug Landscape's normalised drug + company + condition tables
Sponsor: as reported to ClinicalTrials.gov by Virginia Polytechnic Institute and State University
Last refreshed: 7 October 2025
Drug Landscape aggregates and links these public records for informational use only. Always verify against the primary source before clinical or regulatory decisions. Canonical URL: https://druglandscape.com/trial/NCT05110872.