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NCT04961216: OPTIMISE
The OPTIMISE Intervention for Reducing Meat Consumption in UK Adult Meat-eaters
NA trial testing OPTIMISE in Diet Habit in 151 participants. Completed in 26 May 2021.
30 April 2021
Quick facts
| Lead sponsor | University of Oxford |
|---|---|
| Phase | NA |
| Status | Completed |
| Study type | INTERVENTIONAL |
| Allocation | randomized |
| Design | parallel |
| Masking | single |
| Primary purpose | other |
| Enrollment | 151 |
| Start date | 15 March 2021 |
| Primary completion | 30 April 2021 |
| Estimated completion | 26 May 2021 |
| Sites | 1 location across United Kingdom |
Drugs / interventions tested
- OPTIMISE
Conditions studied
- Diet Habit — all drugs for Diet Habit →
Sponsor
University of Oxford
Who can join
18 and older, any sex, with Diet Habit. Patients with the condition only — healthy volunteers not accepted.
Sponsor's own description
This randomised controlled trial will test the effectiveness of a self-regulation intervention for reducing meat consumption in people who are motivated to change their meat-eating habits.
Publications & conference data
1 peer-reviewed publication reference this trial (live from Europe PMC):
-
Effectiveness of an Online Programme to Tackle Individual's Meat Intake through SElf-regulation (OPTIMISE): A randomised controlled trial.
Frie K, Stewart C, Piernas C, Cook B, et al · · 2022 · cited 8× · PMID 35244757 · DOI 10.1007/s00394-022-02828-9
Verify or expand the search:
- PubMed search for NCT04961216
- Europe PMC full search
- ASCO Meeting Library
- ESMO Meeting Library
- bioRxiv preprints
- medRxiv preprints
- Google Scholar
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Verify against primary sources
- ClinicalTrials.gov — authoritative US registry record
- WHO ICTRP — international registry index
- EU Clinical Trials Register
- Sponsor press releases (Google)
- Trial protocol + status: ClinicalTrials.gov NCT04961216 (US National Library of Medicine, public domain)
- Publications: Europe PMC API search by NCT ID, retrieved 9 June 2026
- Drug + disease cross-links: matched in real time against Drug Landscape's normalised drug + company + condition tables
- Sponsor: as reported to ClinicalTrials.gov by University of Oxford
- Last refreshed: 14 July 2021
Drug Landscape aggregates and links these public records for informational use only. Always verify against the primary source before clinical or regulatory decisions. Canonical URL: https://druglandscape.com/trial/NCT04961216.
Primary sources · FDA · ClinicalTrials.gov · EMA · SEC EDGAR · ChEMBL · Wikidata · full sourcing